Creating a landing page for a powerful, high-performing SEO campaign is a process that takes time, testing, and a lot of attention to detail. pTons of sites use landing pages , but each one is a little different. There are many resources you can choose from to help you customize your landing page and sell effectively. One valuable resource you should consider incorporating is your landing page video . But because a landing page lacks the native following you find on YouTube or a social media site, it can be difficult to know how well your video is performing.
The importance of video on a landing page
You might be surprised to know that adding a video to your landing page could be one of the most lucrative moves you make this year. Even if you Special Database already have a paid video campaign, you should consider adding a video to your website landing pages. Just consider all the various purposes you can create a video for. Next, think about what you’re trying to achieve with the copy and images on an existing landing page. You’ll likely find that a video can accomplish the same purposes. Screenshot 2018-10-12 at 16.18.10 Videos that explain a process, show off your product, provide a testimonial, or educate your visitors are perfect topics for landing page elements.
They can act as substitutes for large copy blocks
You can purposely use them as the centerpiece of your sales pitch. And since most business-related videos already fall into those categories, there’s a good chance you already have a video you can use. There’s a good chance you posted that video Banco Mail somewhere else. Screenshot 2018-10-12 at 16.20.49 At this point, less than half of businesses are publishing videos on their landing pages. Instead, they are putting them on social media or dedicated places on their websites.