Some have said that, to Peak consumer keep up with the increasingly frenetic demand for new products. The fashion industry must change the way it thinks about consumer purchases. And that “see now, buy now” could be a way excellent for doing so. Some fashion brands have tried without success and there has been a lot of skepticism towards this new strategy. Yet, if developed correctly. The opportunities it offers are endless, and some fashion giants, such as Burberry and Tommy Hilfiger. Are already demonstrating this. The question is: how might it impact the fashion calendar as we know it.

Peak consumer interest

We have summarized some key points relating to the characteristics Estonia Phone Number List and  opportunities offered by “see now, buy now”: Index Increased sales  Peak consumer interest  Exclusivity is the key The fashion calendar and its seasons  Increased sales Many brands recorded big spikes in sales immediately after the launch of their collections: Burberry, Topshop, Tommy Hilfiger and Rebecca Minkoff. Minkoff broke its all-time daily sales record by only staying open half a day. According to McKinsey & Company’s The State of Fashion report, consumer interest last year Tommy Hilfiger sold out items under from the Tommy x Gigi show immediately after the event ; it’s no wonder he has a third collaboration planned for this fall . Peak  While not all brands that have adopted the “see now, buy now” formula have seen their sales increase Many have seen a spike in online and searches compared to previous seasons.

Peak consumer

Maybe consumers didn’t buy immediately Australia Phone Number List but made note  of items. For  later perhaps even creating “favorites” for themselves to reconsider when they get their paycheck. That’s consumer interest why brands need to keep an eye on interest in each product in a collection after its launch. They can do this by checking how many times. An image has been viewed and downloaded from the brand’s digital showroom. Keeping track of the number of samples requested by journalists and influencers. And taking note of all mentions on social media and press. Exclusivity is the key. Alexander Wang launched his semi-secret collection .