Strategy you are developing is helping you increase direct. Sales and what percentage are working poorly to make adjustments and corrections. ANALYZE THE DATA, DRAW CONCLUSIONS AND MAKE ADJUSTMENTS And we come to the third step .That you will have to take to measure the results of your marketing actions. You already know the. Objectives you want and need to achieve.to measure it. Now we just need to. Analyze. And although it is obvious, it is something that must be done and that, many times, we leave it until tomorrow due to the rush and urgency of everyday life. and when it comes to actions that require more frequent monitoring, leave the days on which it is convenient to monitor them indicated in the agenda.
Let's continue with the previous example and see how you
Can analyze the data to make the necessary. Adjustments: When developing an email marketing strategy. To increase the winery’s direct sales by 30%. I will work in parallel on different marketing actions such as. Attracting subscribers to the newsletter, writing emails that are Country Email List opened and that capture the attention of subscribers. Make attractive offers for the wines sold in the online store . Promote wine tourism proposals in the winery to attract visitors. Therefore, it is important to analyze the different . Variables that tell Me how each action and. phase of email marketing is working.
If the conversion percentage of the email capture forms was
Very low, you would not be able to attract potential customers to whom you could send emails to try to sell them the wines from the online store or encourage them to visit the winery. Therefore, you would need to act to improve the conversion of the forms by offering an attractive hook for subscribing, changing the design of the forms… If the conversion rate of the forms is good but the opening Banco Mail rate of the emails is very low, for example, 10%, you will need to improve the subject lines of the emails to make them more attractive, and you probably also need to write more interesting emails than Encourage subscribers to open the next email you send them. And so, you should analyze one by one all the phases of the email marketing strategy you are carrying out.