Knowing the journey your buyers take, from when they enter the website until they buy or register, is key to measuring your results, implementing improvements, optimizing your visitors’ experience and, finally, increasing your conversion as a business. If we manage to define and understand the behavior of our users when adding products to the cart Analyze purchasing behavior or making the payment, we will be able to draw conclusions and then make the relevant modifications to improve your service. In the event that your project is not an e-commerce or is not Analyze purchasing behavior focused on e-commerce as such, this information is equally valuable since it will allow you to improve other factors such as the lead acquisition rate through contact forms.
Know your users: who, where, when?
Google Analytics is also very useful to answer some key questions that arise when we are in charge of a web project. Who or how are the people who visit my site? What country or city are they accessing from? At what time of the day, week or month are they Country Email List entering? All these demographic and behavioral data are essential to understand your website, know its scope and implement improvements in content, design, usability or technical aspects.
Where?
Understanding which country or city your visitors come from will help you search for potential new clients, establish strategic relationships in other markets, or make adjustments to your website to refocus your products and services on the audience you are interested in. In conclusion, thanks to Google Analytics we can have a more complete Banco Mail understanding of our users and apply this privileged information to the overall strategy of our project . If you want to know more about how to use this tool or other web analytics resources to boost your business, do not hesitate to contact the SumaTD team to receive a commercial proposal tailored to your needs.